WestEnd Roofing are a roofing and building maintenance company covering Glasgow and central Scotland specialising in all roofing and building works from general maintenance to full roof installations. West End Roofing Glasgow was established in 2010 and since then has supported several private and commercial clients throughout Glasgow and the west end.
We were tasked with designing a website to support the company services and crucially devise an organic SEO marketing campaign which would rank on Google’s page one for key roofing search terms (eg roofer Glasgow, roof repair Glasgow, slate roofing Glasgow etc.). An ongoing keyword marketing campaign has driven significant amounts of search traffic to the company website in an extremely competitive market with over 200 roofing companies operating in Glasgow. Metrics are measured through key performance metrics such as MOZ keyword tracking tools and Google Analytics Tag Manger, conversion and click through rates are well above expected average for service industry type.
Our branding department produced corporate branding for the business, providing artwork design and manufacture for business cards, letterheads, invoicing and PVC large format banners. We continue to partner with West End Roofing and provide an ongoing design and marketing service for the organisation.
Testimonials / Services promotion / Blog facility / Social integration / Intuative contact / Easy map locator / Services / Examples of work gallery / Mobile design / Content management / Web hosting & email set up / Google business places / Business directories listings / Copy writing / Sitemaps
SEO / Keyword analysis / Competitor analysis tracking / Keyword monitoring / Keyword opportunity identifiers / Google search console metric analysis / Backlink checking / Link building campaign / On page SEO summary
Design: Letterhead design / Business card design / Print manufacture / Storefront signage / PVC banner design / Company branding / Window signage / Vehicle livery
April 04, 2016