Do I Really Need A New Website?
As an owner who is starting out you will ask yourself, do I need a website? In order to compete online effectively the answer is a resounding, YES. The chances are, your local area or national competitors will already have a website showcasing their services or products and will feature in both Google’s organic search listing results and display a Google business profile and map location.
A Business Website Makes You Look Professional
Anyone can create a Facebook Business Page – it is quick, free and easy. On the other hand creating a website has a set up cost and requires some planning, but indicates to potential customers you are serious about how clients view your organisation, boosting your trustworthiness making you look professional & credible
Web development Is An Essential Step In The Customer Journey
An effective web platform is where you want your audience from different channels to end up. If new customers locate your business on social media, they will logically seek additional contact information on your organisation via your company website. If no website exits customers will loose interest and move on to another service provider who has a strong web presence.
A new website Is Essential For Local Businesses
Many small business owners will not invest in an effective business website, meaning they are missing out on an incredible amount of revenue. Most online users will search for local businesses online or visit your store or shop because of your online presence. A business website will enable you to capture all the potential and increase your profitability.
A Website Offers Social Proof
What your customers say about your organisation can determine if others will eventually become customers or users of your services. A website allows you to display your best testimonials to establish trust and social proof. Positive reviews from third-party users is one of the most influential factors of trust in the online community. Your own website will support this message.
A Professional Website Gives You Lasting Value
A well constructed website will continue to generate value long after it has launched. Paid advertising gives you a quick bounce and your customers will only see adverts for a long as you are paying to run them. You may not see instant results with your website but over time it will pay dividends and grow your service reach over time if managed correctly. We are not advising against using advertising to promote online, but we highly recommend an organic marketing strategy to establish longevity in your search results listings through key word or phrase placement & high value content creation.
Commissioning a Website Project Is Not As Expensive As You May Think
Some clients will resist building a web project due to cost and time involved. Small micro websites (less than 5 pages) can be assembled and delivered quickly on a reasonable budget and in some cases you may be eligible for funding or loans from your local authority to help with the website build and marketing of latest projects.
A search engine friendly Website Increases Visibility
There are almost 5 billion active internet users worldwide. Without a website your team or organisation is invisible to these users. If you develop & launch a website, you are on the road to building a brilliant company profile and engaging with your targeted audience.
A professional Website Can Help You Sell Online
E commerce sales have really exploded over the last few years. An online website store is open 24 hours a day – 7 days a week and underpins a bricks and mortar store (if you have one). There is no doubt an online store takes a lot of resources and effort to build but you can reap the rewards instantly and reduce operational overheads drastically.
A Business Website Offers Complete Control
Since your website is under your ownership, you have absolute freedom to create a unique user experience unlike social media portals. User reviews, movies, images, content, opinions and news items all be created. Freedom of expression is important for companies and you don’t always get this when using social media platforms such Facebook or Instagram.
Website Design Will Improve Customer Service & Experience
An effective, well planned website will contain important information for your customers. Location, hours of operation, frequently asked questions, cost of goods, delivery information, terms and conditions and general helpful content will enhance the customer experience. Additionally, this will lead to a reduction in enquires from customers which need to be handled by staff, who can focus on other vital processes to increase productivity.
A Website Helps You Edge Out The Competition
Even a small business which has a fully optimised website can compete with larger organisations. It is possible to outrank bigger website and get quality business leads organically from search engines such Google & Bing.
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