Creating A Business Website Is Not As Expensive As You May Think
Many business owners will resist building a website due to cost and time involved. Small business websites can be assembled fairly quickly at a reasonable cost and in some cases your business may be eligible for funding or loans from your local authority to help with the website build and marketing.
A Website Increases Visibility
There are almost 5 billion active internet users worldwide and over 90% of them access the web via mobile devices. Without a company website your business is invisible to these users.
A Business Website Can Help You Sell Online
Ecommerce sales have really exploded over the last few years. An online store is open 24 hours a day – 7 days a week and underpins a bricks and mortar store (if you have one). There is no doubt an online store takes a lot of resources and effort to build but you can reap the rewards instantly and reduce operational overheads drastically.
A Business Website Offers Complete Control
Since your website is under your ownership, you have absolute freedom to create a unique user experience unlike social media platforms. User reviews, movies, images, content, opinions and news items all be created. Freedom of expression is important for business and you don’t always get this when using Facebook or Instagram.
Website Will Improve Customer Service & Experience
An effective, well planned website will contain important information for your customers. Location, hours of operation, frequently asked questions, cost of goods, delivery information, terms and conditions and general helpful content will enhance the customer experience. Additionally, this will lead to a reduction in enquires from customers which need to be handled by staff, who can focus on other vital processes to increase company productivity.
A Website Helps You Edge Out The Competition
Even a small business which has a fully optimised website for Search Engines can compete with larger organisations. It is possible to outrank bigger website and get quality business leads organically from Google & Bing.