A small example of processes, tasks and technologies associated with a typical web development project are listed below;
Requirements Gathering, Project Planning, Client Analysis, Hosting Environment, Competitor, Analysis, Used Cases, Resource Gathering, Copy Writing, Media Content, Wireframes , Visualisation, Prototyping, Browser Compatibility, Speed Tests, Mobile Ready, Responsive Design, Server Loads, Development Lifecycle, Documented Coding, Coding Standards, Code Testing, Web Services, SOAP , REST & WSDL.
Listed below are some processes and tasks you will likely encounter in an E Commerce development;
Sales Platform Choice, Google Shopping Lists, Google Merchant, Google Trusted Store Program, Dedicated Web Servers, SSL Validation Certificates, Payment Processing, Checkout Flow, Cost Per Click Strategies, Channel Advertising, Product Descriptions, Product Photography, Affiliate Marketing, Marketplace Analysis, Shipping Rates, Shipping Methods, PCI Compliance, AdWords Program, Multi Device Design, Content Management Systems, User Training & Online Security.
Some website maintenance issues we see regularly are listed below with associated key phrases.
Broken Links, Outdated Content, Missing Images, Browser Compatibility, Slow Loading Speed, Confusing Layouts, Flash Players, Deprecated Coding, Web Server Issues, Mobile Unfriendly, Software Updates, Plugin Compatibility, Database Errors, Functionality Errors, DNS Errors, Traffic Analysis, Webmaster Tools Verification, Google Business Listings, Crawl Errors & Search Appearance.
Move on ten years and responsive mobile development tops the list in discussions and functional requirements gathering. Development processes and designs need to encompass a multi-device world where responsive succinct versions of your website directly address the usability needs of mobile users constantly on the move. Furthermore, with the introduction of Googles’ Accelerated Mobile Pages (AMP) initiative, we recognise and understand how to implement intuitive mobile designs, with Google promoting AMP mobile designs further up search engine rankings. Mobile development encompasses many devices and technologies.
Elements and terms of the development environment you will encounter are listed below.
Accelerated Mobile Pages, Usability, Connectivity, Device Capacity, Screen Dimension, Browser Render Time, Device Emulation, Mobile Security, Browser Compatibility, Data On Demand & Image Optimisation.
Examples of tasks and terminology are listed below.
Server Environment, Scalability, Traffic Spikes, Databases, Domain Name Registration, DNS Settings, Spam Blockers, WHO IS, Email Clients, IMAP, POP3, VOiP, Linux , SQL Server, Server Security, Domain Renewals , Domain Ownerships, Domain Transfers & IPS Tag.
The effectiveness of a digital newsletter or paid Google advertising can all be reviewed through an analytics package. We believe all data is good data and when a business starts to focus on online goals, objectives and standards then they can begin formulating an online strategy. Google Analytics Solutions is a popular suite of online tools we have vast experience with. Not only do we record visitation statistics, but we know how to crunch the metrics and adapt processes to enhance your online performance.
Popular tools, tasks and terminology associated with Web Analytics are listed below.
Google Analytics Solutions, Key Performance Indicators, Google Analytics 360 Suite, Google Analytics Premium, Adometry by Google, Google Analytics, Google Tag Manager, Landing Pages, Heat Maps, Intelligence Events, Real Time Monitoring, Conversions, Data Segmentation, Benchmarking, Time Stamps, Bounce Rate, Unique Visitors, Task Completion Rate & Average Order Value.
What You See Is What You Get (WYSIWYG) intuitive user interfaces are fairly easy to navigate and we have found users build confidence quickly with a small amount of practical training. Hundreds of CMS platforms exist and we have expert knowledge with PHP / MySQL driven platforms such as Drupal, Joomla and WordPress.
Capabilities of a website CMS may include, but are not limited to; Automated templates, Access control, Scalability, Editable content, Web standards upgrades, Workflow management, Easy collaborations, Delegation & Document management. Leading to plenty of advantages for owners, such as; Low cost, Easy customisations, Intuitive interfaces, Workflow management & Solid SEO implementation.
Some terminology and processes we encounter for CMS are listed below.
Content Management Application, Content Delivery Application, User Access Requirements, WYSIWYG, WordPress, Joomla, Drupal, Prestashop, MySQL, Database Updates & Page Templates.
Our experience and knowledge of terms and tasks are listed below.
SQL Injections, Cross-Site Scripting, Denial of Service Attack, SSL Certification, Database Security, Web Server Security, Software Updates, Password Protocols, Server Side Validation, Secure Access & Proxy Servers.
Website reviews are closely linked to maintenance. Once a year website reviews will most likely reduce overall maintenance costs and help avoid functional errors and security problems. Our website performance review will analyse over 200 different indicators of your website and hosting environment with a detailed report generated with suggestions for improvements.
Some of the areas we look at in detail are listed below;
Technical SEO, Site Structure, Site speed & usability, Website popularity, Social media interest, Website analytics, Code quality, Meta tags, Internal link structure, Amount of content, Headings, Server behaviour, Inbound links, URL formats, Page titles, Domain age, Images, Printability, Mobile design, Accessibility & Freshness of content.
Ask your customers for too much irrelevant information in a form signup and they might feel disengaged from the process or alternatively collecting a singular email address may not be relevant for age specific promotions. Privacy and integrity are important criteria requiring consideration when building a Customer Relationship Management (CRM) model where user consent is paramount. Levelone Creative work closely with clients to understand and plan how valuable a well-managed data capture strategy can be. We can highlight many working examples and review usability issues associated with form fields and online user habits.
Aligning your brand in an email campaign will accomplish instant measurable results. Calls to action will make users click an intended link, taking them to a product or special offer. Open rates, activity heat maps and segmentation enable customisation of campaigns to target a certain demographic allowing for some fine tuning in response to future campaigns. Segmentation is an integral component of any campaign, targeting your audience with filters such as age, gender or location. Email campaigns are effective and will produce results for any size of business.
Levelone Creative have extensive experience planning, designing and analysing campaigns for customer lists running into the thousands.
High Return on Investment, Low Costs and Overheads, Segmentation, Calls to Action, Tracking, Analytics, Easy to Share & Immediate Interaction.
Setting the correct tone for your relevant demographic on the appropriate social network will add value and increase brand awareness, leading to an upturn in revenue. Harness the social channels correctly and we guarantee you will see an immediate increase in inbound traffic to your website. Rich customer experiences and improved customer insights are two major benefits we see for our clients. From an SEO perspective – active, engaging and healthy social media platforms will improve your search engine results. Levelone Creative can expertly advise you on how to create outbound social links to create inbound traffic.
Google provide an extensive suite of developer tools and planners, removing uncertainty and the randomisation of traditional marketing. Identify your market, set your budget and run your campaign. Why Google? NetMarketShare acknowledges Google has almost 70% market share for world searches across all devices. Bing and Yahoo have smaller world market shares of 7% each and also offer advertising networks. We have unrivalled experience working with Google’s range of advertising services for business displays and ecommerce platforms.
You don’t need to start from scratch, in most cases it is about modelling the leaders in your field so you can emulate or even surpass their results. We embrace a full suite of analytical tools, providing an in-depth report on one or several of your competitors. We gain marketing insights: Moz Rank, keyword usage, referring websites, backlinks, social media presence, domain authority, linking root domains, keyword insights and visitation statistics are just a few of the indicators we analyse and process.
No one factor influences search engines, in fact search algorithms often evaluate hundreds of on page and off page ranking factors before positioning your website. We utilise a variety of subscription software to analyse, track and report on customer SEO campaigns with experience in diverse industry types. We treat SEO as an iterative process during planning, building and post-development reviews. However, SEO can also be viewed as a marketing tool and we often launch SEO campaigns for websites built by other developers.
Key search ranking influencing factors and associated tasks are listed below.
HTML Elements, Keyword Usage, Competition Analysis, HTTP Status Codes, Internal Links, External Links, Domain Authority, Social Media Signals, Canonicalization, URL Best Practices, Webmaster Tools, Engaging Content, Robot Control Syntax, User Agents, Sitemap Syntax, Pagination, Social Metadata, Rich Snippets, Structured Data, Targeting Languages & Mobile Development.
CRM software consolidates customer information and documents, removing the slog individual operatives might have contended with decades ago. Automation is key, reducing workload and making clear sense of the data you hold on your customers. The size of your business and the data set you are handling will influence your software choices and to what extent you utilise potential services on offer. Not every organisation will have telesales, but most will want to send a marketing email or update a social platform with an aligned message for business.
One single software CRM system can offer a holistic approach to mostly all our services offered in Levelone Creative’s marketing section. Examples of industry leading software are; Salesforce, Pipedrive, Insightly, Zoho, Freshsales & Hubspot.
We positively encourage clients to undertake some form of training to keep them invested in the general upkeep of their website. Installing an intuitive Content Management System enables website owners or administrators to perform text and image updates, ranging from creating a new page or news item through to updating an online shop: adding a new product or product category. Over time we will provide structured expert systems training delivered at a pace tailored to each users learning ability. Our training will instil confidence and knowledge of how your website works.
An aligned approach to creating blogs will represent your business in a consistent regular appearance on your news page and linked social platforms. Blog URL’s are unique and can be embedded with meta-data to create a small snippet and chosen image – creating instantaneous inbound traffic to your website. If you become a master of the blog, content may be engaging enough that it might inspire others to share or comment. We can assist in blog direction with copy writing and keyword placement to maximise SEO impact for a particular article and search term.
A strong image bank will enhance sharing of your content via social media. A sharp looking product image or set of images will entice online buyers to purchase your product. By using professional photography, you will be projecting the image of your company to a wider audience. Your company branding will grow as more and more people associate your business with specific images you have created.
Some of the categories we design and manufacture for; Siteboards, Shop front signs, Built up lettering, Illuminated signage, Banners, Hoardings & Etched window vinyls.
A small example of processes, tasks and technologies associated with a typical web development project are listed below;
Requirements Gathering, Project Planning, Client Analysis, Hosting Environment, Competitor, Analysis, Used Cases, Resource Gathering, Copy Writing, Media Content, Wireframes , Visualisation, Prototyping, Browser Compatibility, Speed Tests, Mobile Ready, Responsive Design, Server Loads, Development Lifecycle, Documented Coding, Coding Standards, Code Testing, Web Services, SOAP , REST & WSDL.
Listed below are some processes and tasks you will likely encounter in an E Commerce development;
Sales Platform Choice, Google Shopping Lists, Google Merchant, Google Trusted Store Program, Dedicated Web Servers, SSL Validation Certificates, Payment Processing, Checkout Flow, Cost Per Click Strategies, Channel Advertising, Product Descriptions, Product Photography, Affiliate Marketing, Marketplace Analysis, Shipping Rates, Shipping Methods, PCI Compliance, AdWords Program, Multi Device Design, Content Management Systems, User Training & Online Security.
Some website maintenance issues we see regularly are listed below with associated key phrases.
Broken Links, Outdated Content, Missing Images, Browser Compatibility, Slow Loading Speed, Confusing Layouts, Flash Players, Deprecated Coding, Web Server Issues, Mobile Unfriendly, Software Updates, Plugin Compatibility, Database Errors, Functionality Errors, DNS Errors, Traffic Analysis, Webmaster Tools Verification, Google Business Listings, Crawl Errors & Search Appearance.
Move on ten years and responsive mobile development tops the list in discussions and functional requirements gathering. Development processes and designs need to encompass a multi-device world where responsive succinct versions of your website directly address the usability needs of mobile users constantly on the move. Furthermore, with the introduction of Googles’ Accelerated Mobile Pages (AMP) initiative, we recognise and understand how to implement intuitive mobile designs, with Google promoting AMP mobile designs further up search engine rankings. Mobile development encompasses many devices and technologies.
Elements and terms of the development environment you will encounter are listed below.
Accelerated Mobile Pages, Usability, Connectivity, Device Capacity, Screen Dimension, Browser Render Time, Device Emulation, Mobile Security, Browser Compatibility, Data On Demand & Image Optimisation.
Examples of tasks and terminology are listed below.
Server Environment, Scalability, Traffic Spikes, Databases, Domain Name Registration, DNS Settings, Spam Blockers, WHO IS, Email Clients, IMAP, POP3, VOiP, Linux , SQL Server, Server Security, Domain Renewals , Domain Ownerships, Domain Transfers & IPS Tag.
The effectiveness of a digital newsletter or paid Google advertising can all be reviewed through an analytics package. We believe all data is good data and when a business starts to focus on online goals, objectives and standards then they can begin formulating an online strategy. Google Analytics Solutions is a popular suite of online tools we have vast experience with. Not only do we record visitation statistics, but we know how to crunch the metrics and adapt processes to enhance your online performance.
Popular tools, tasks and terminology associated with Web Analytics are listed below.
Google Analytics Solutions, Key Performance Indicators, Google Analytics 360 Suite, Google Analytics Premium, Adometry by Google, Google Analytics, Google Tag Manager, Landing Pages, Heat Maps, Intelligence Events, Real Time Monitoring, Conversions, Data Segmentation, Benchmarking, Time Stamps, Bounce Rate, Unique Visitors, Task Completion Rate & Average Order Value.
What You See Is What You Get (WYSIWYG) intuitive user interfaces are fairly easy to navigate and we have found users build confidence quickly with a small amount of practical training. Hundreds of CMS platforms exist and we have expert knowledge with PHP / MySQL driven platforms such as Drupal, Joomla and WordPress.
Capabilities of a website CMS may include, but are not limited to; Automated templates, Access control, Scalability, Editable content, Web standards upgrades, Workflow management, Easy collaborations, Delegation & Document management. Leading to plenty of advantages for owners, such as; Low cost, Easy customisations, Intuitive interfaces, Workflow management & Solid SEO implementation.
Some terminology and processes we encounter for CMS are listed below.
Content Management Application, Content Delivery Application, User Access Requirements, WYSIWYG, WordPress, Joomla, Drupal, Prestashop, MySQL, Database Updates & Page Templates.
Our experience and knowledge of terms and tasks are listed below.
SQL Injections, Cross-Site Scripting, Denial of Service Attack, SSL Certification, Database Security, Web Server Security, Software Updates, Password Protocols, Server Side Validation, Secure Access & Proxy Servers.
Website reviews are closely linked to maintenance. Once a year website reviews will most likely reduce overall maintenance costs and help avoid functional errors and security problems. Our website performance review will analyse over 200 different indicators of your website and hosting environment with a detailed report generated with suggestions for improvements.
Some of the areas we look at in detail are listed below;
Technical SEO, Site Structure, Site speed & usability, Website popularity, Social media interest, Website analytics, Code quality, Meta tags, Internal link structure, Amount of content, Headings, Server behaviour, Inbound links, URL formats, Page titles, Domain age, Images, Printability, Mobile design, Accessibility & Freshness of content.
Ask your customers for too much irrelevant information in a form signup and they might feel disengaged from the process or alternatively collecting a singular email address may not be relevant for age specific promotions. Privacy and integrity are important criteria requiring consideration when building a Customer Relationship Management (CRM) model where user consent is paramount. Levelone Creative work closely with clients to understand and plan how valuable a well-managed data capture strategy can be. We can highlight many working examples and review usability issues associated with form fields and online user habits.
Aligning your brand in an email campaign will accomplish instant measurable results. Calls to action will make users click an intended link, taking them to a product or special offer. Open rates, activity heat maps and segmentation enable customisation of campaigns to target a certain demographic allowing for some fine tuning in response to future campaigns. Segmentation is an integral component of any campaign, targeting your audience with filters such as age, gender or location. Email campaigns are effective and will produce results for any size of business.
Levelone Creative have extensive experience planning, designing and analysing campaigns for customer lists running into the thousands.
High Return on Investment, Low Costs and Overheads, Segmentation, Calls to Action, Tracking, Analytics, Easy to Share & Immediate Interaction.
Setting the correct tone for your relevant demographic on the appropriate social network will add value and increase brand awareness, leading to an upturn in revenue. Harness the social channels correctly and we guarantee you will see an immediate increase in inbound traffic to your website. Rich customer experiences and improved customer insights are two major benefits we see for our clients. From an SEO perspective – active, engaging and healthy social media platforms will improve your search engine results. Levelone Creative can expertly advise you on how to create outbound social links to create inbound traffic.
Google provide an extensive suite of developer tools and planners, removing uncertainty and the randomisation of traditional marketing. Identify your market, set your budget and run your campaign. Why Google? NetMarketShare acknowledges Google has almost 70% market share for world searches across all devices. Bing and Yahoo have smaller world market shares of 7% each and also offer advertising networks. We have unrivalled experience working with Google’s range of advertising services for business displays and ecommerce platforms.
You don’t need to start from scratch, in most cases it is about modelling the leaders in your field so you can emulate or even surpass their results. We embrace a full suite of analytical tools, providing an in-depth report on one or several of your competitors. We gain marketing insights: Moz Rank, keyword usage, referring websites, backlinks, social media presence, domain authority, linking root domains, keyword insights and visitation statistics are just a few of the indicators we analyse and process.
No one factor influences search engines, in fact search algorithms often evaluate hundreds of on page and off page ranking factors before positioning your website. We utilise a variety of subscription software to analyse, track and report on customer SEO campaigns with experience in diverse industry types. We treat SEO as an iterative process during planning, building and post-development reviews. However, SEO can also be viewed as a marketing tool and we often launch SEO campaigns for websites built by other developers.
Key search ranking influencing factors and associated tasks are listed below.
HTML Elements, Keyword Usage, Competition Analysis, HTTP Status Codes, Internal Links, External Links, Domain Authority, Social Media Signals, Canonicalization, URL Best Practices, Webmaster Tools, Engaging Content, Robot Control Syntax, User Agents, Sitemap Syntax, Pagination, Social Metadata, Rich Snippets, Structured Data, Targeting Languages & Mobile Development.
CRM software consolidates customer information and documents, removing the slog individual operatives might have contended with decades ago. Automation is key, reducing workload and making clear sense of the data you hold on your customers. The size of your business and the data set you are handling will influence your software choices and to what extent you utilise potential services on offer. Not every organisation will have telesales, but most will want to send a marketing email or update a social platform with an aligned message for business.
One single software CRM system can offer a holistic approach to mostly all our services offered in Levelone Creative’s marketing section. Examples of industry leading software are; Salesforce, Pipedrive, Insightly, Zoho, Freshsales & Hubspot.
We positively encourage clients to undertake some form of training to keep them invested in the general upkeep of their website. Installing an intuitive Content Management System enables website owners or administrators to perform text and image updates, ranging from creating a new page or news item through to updating an online shop: adding a new product or product category. Over time we will provide structured expert systems training delivered at a pace tailored to each users learning ability. Our training will instil confidence and knowledge of how your website works.
An aligned approach to creating blogs will represent your business in a consistent regular appearance on your news page and linked social platforms. Blog URL’s are unique and can be embedded with meta-data to create a small snippet and chosen image – creating instantaneous inbound traffic to your website. If you become a master of the blog, content may be engaging enough that it might inspire others to share or comment. We can assist in blog direction with copy writing and keyword placement to maximise SEO impact for a particular article and search term.
A strong image bank will enhance sharing of your content via social media. A sharp looking product image or set of images will entice online buyers to purchase your product. By using professional photography, you will be projecting the image of your company to a wider audience. Your company branding will grow as more and more people associate your business with specific images you have created.
Some of the categories we design and manufacture for; Siteboards, Shop front signs, Built up lettering, Illuminated signage, Banners, Hoardings & Etched window vinyls.