Kessler Furniture Group are a family run furniture manufacturing and retail business. Kessler have their own custom-built manufacturing facility enabling the supply of custom sized kitchen components such as cabinets, worktops and variable finishes. Kessler are looking to expand with more stores due to open in the coming year underpinned by their flagship Kilmarnock & Hillington outlets.
Kessler required a website conveying to customers their furniture ranges are built with quality and great craftmanship, but still affordable. Media rich content would be required with video and high-grade product images featuring to showcase ranges on offer. Standing out in a competitive marketplace topped the list of requirements in pre-design meetings. A structured analysis of relevant keywords from the furniture sector was compiled and formed the mainframe of content creation and image tagging, maximising all aspects of Search Engine discoverability and organic SEO in general.
Customer engagement would be a key component to generate sales leads with several calls to action established throughout the site. Segmenting data with an intuitive CRM ensures sales leads reach operatives and are swiftly acted upon.
Keyword analysis / Keyword monitoring / Google search console tracking / Link building / Back link checking / Keyword opportunity identifiers
Company branding / Business card design and print / Storefront signage design / PVC banner design and manufacture